Our mission statement
and value-high-five

Mission statement and values

„A mission statement is a written statement by an organization about its identity and core principles. […]“



For us, mission statements and values ​​are more than a definition can describe. Because our new mission statement is not just a simple “written statement from an organization” but the essence of workshops and discussions in which we all contributed our very personal ideas of how we would like to shape our company. We noticed that at the end it’s just tiny things that we change to make significant changes.

We have compiled a large number of ideas and thoughts, condensed them into five key terms and associated principles and finally brought them to the point:

We act …

in partnership

We meet customers, suppliers and colleagues authentically and at eye level. Our dealings are characterized by respect, fairness, appreciation, honesty and trust.


We use our large selection and know-how to advise our customers optimally and honestly and always offer them the best individual price-performance ratio.


We think outside the box, are open to new things, and constantly develop ourselves and our products. We proactively meet all challenges with creativity and flexibility.


We act independently and reliably in the spirit of the company. Our word counts. We recognize when initiative is required and take it.


We view our customers with a 360° view and see change as an opportunity to improve the status quo. We maintain an open feedback culture and learn from mistakes.

We live our mission statement every day! 

Nevertheless, it is essential for us that we continue to reflect our actions on our mission statement and constantly work on ourselves.

Have questions or comments?  Do you know situations or encounters in which we did not live up to our own standards?

Get in touch with us.

We look forward to all constructive criticism but also positive feedback.

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